Market Research Services

Before launching a new product or expanding your existing products into new territories, reliable and data-driven market intelligence is at the heart of the right strategic decisions

Whether you are launching a new product or expanding your existing products into new territories, reliable and data-driven market information is at the heart of the right strategic decisions. At Optival, with our expertise in the automotive and mobility sector, we provide our customers with target-oriented, technically in-depth market research that supports decision-making processes.

Why Market Research?

  • Analyzing the level of compliance with regulations on a market basis
  • Anticipate legal, technical and operational risks in new markets

Sectoral Focus Areas

  • Automotive and commercial vehicles
  • Electric vehicles and battery technologies
  • Harmonization of technical legislation, certification and homologation
  • Europe, Middle East and Far East markets

Optival’s Market Research Services are at your side to bring your products and brand to market in a more prepared way. You can contact us for more information.